Even in the 21st century, arranged marriages are still one of the most important aspects of Indian society. Indian parents still choose to select matrimonial matches to their children in the hope of finding the best match. Finding the right match for their daughters and sons can be a difficult task. Newspaper matrimonial ads play an important role in promoting the idea of arranged marriages. Simply put, matrimonial classified ads reduce the hardships experienced by parents who are looking for matrimonial matches grooms.
Once it was first introduced by a few national broadsheets, the idea of using newspaper advertising to find potential matrimonial bride and groom candidates became very popular. Newspaper classified advertising became very popular due to the wide reach of these newspapers. Today, thousands of matrimonial ads for matrimony are published in Indian newspapers' Sunday matrimonial pages. These matrimonial ads can be classified by religion, caste, education, etc. Open any local newspaper matrimonial page and you will find thousands of matrimonial ads under predominant religions like Hindu, Muslim, Jain, Sikh, Buddhist etc. A few local newspapers publish marriage ads that are classified under the castes of Brahmins, Kayasthas, Khatriyas, Iyer, Agarwal, while others cover statuses like Mangliks, NRIs, Widowers, and Divorcees. These sections are important because our nation is rich in cultural diversity.
A number of matrimonial websites emerged after the Indian internet bubble burst. These websites revolutionized the groom-bride search trend at least in urban areas. The younger, tech-savvy generation was now responsible for finding their match online. Indian parents were also partially denied the opportunity to matchmake due to their lack of internet knowledge. Unfortunately, none of these Indian matrimonial sites could live up to their expectations. These websites were reduced to casual dating sites by their owners, which led to their demise. It is time to create a website that combines the popularity and reach of both newspaper matrimonial print ads with the internet. A website that features the most recent classifieds from Indian newspapers will be India's most trusted matrimony website. These websites are populated by serious users who have spent thousands of rupees on newspaper classifieds for matrimony.
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