A new online vertical, which is unique in India, has just begun to realize its potential. The internet has revolutionized the way Indians arrange marriages. It has become a very popular tool for matchmaking due to its ease and greater reach.
The internet is becoming more popular among youth, but the advantages of matchmaking because of broken geographic barriers make it an attractive option over traditional avenues like marriage bureaus or word of mouth.
The online matrimonial sector has grown to a 50 million-dollar industry in just five years. It is growing at a staggering rate of 50-70 % each year, making it one of the fastest growing internet industries in the country matrimony.
Many businesses have diversified into online matrimonial to serve a wide range of Indians, whether they are from the same community or a specific profession. Venture capitalists and investors across the country are very positive about this industry's prospects. Because of their relevance to Indian youth, they see great potential in matrimony portals.
Investors and entrepreneurs believe that online matrimonial sites are a great success story in India because they cater to a strong demand in the Indian market. Surfing on wedding websites is a top 10 activity among Indian youth. It ranks alongside other popular social media platforms and job portals.
Today, over 20 million Indians are registered on marital sites. Given the population, there are more than 450 million Indians who are of marriageable age. There is also the tradition of arranged marriages, where the family members and elders play an important role in choosing the life partner. These people are connected to the internet and still adhere to traditional beliefs, making Indian Matrimonial websites a great substitute. The parents would normally rely on marriage brokers or classified ads for their children's marriage. However, the internet offers more options and easier ways to search for the right match.
Online matrimonial sites are a better alternative to traditional sources for finding brides and grooms due to their increased reach, convenience, and greater privacy. Anyone can simply log on to any website they choose and upload a bio-data containing the information they desire. It provides easy-to-use interfaces that allow parents and youth to perform searches based on their preferences.
This perfect blend of Indian traditional systems and modern technology allows Indian bachelors to travel the world, meet new people and find the right match.
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